Cookie Policy

Cookies are small text files that are stored on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, and give website owners useful information about how their site is being used. This Cookie Policy explains what cookies are, how we use them, and your choices regarding cookies when you use the Sync Marketing website and platform (the "Service").

We use cookies and similar tracking technologies for the following purposes: 2.1 Essential Cookies (Required) These cookies are necessary for the Service to function and cannot be disabled. They include: • Authentication cookies to keep you logged in • Security cookies to prevent fraud and protect your account • Session cookies to remember your preferences during a session • Load balancing cookies to ensure optimal performance 2.2 Analytics Cookies (Performance) These cookies help us understand how visitors use our Service: • Google Analytics to measure traffic and usage patterns • Hotjar for heatmaps and session recordings • Internal analytics to improve our features 2.3 Functionality Cookies (Preferences) These cookies remember your choices to provide a personalized experience: • Language preferences • Theme preferences (light/dark mode) • Dashboard layout settings • Recently viewed items 2.4 Marketing Cookies (Advertising) These cookies are used to deliver relevant advertisements: • Facebook Pixel for ad targeting and conversion tracking • Google Ads for remarketing campaigns • LinkedIn Insight Tag for B2B advertising • Attribution tracking to measure campaign effectiveness

3.1 By Duration: • Session Cookies: Temporary cookies deleted when you close your browser • Persistent Cookies: Remain on your device for a set period or until you delete them 3.2 By Source: • First-Party Cookies: Set by Sync Marketing directly • Third-Party Cookies: Set by our partners and service providers 3.3 Cookie Details: | Cookie Name | Purpose | Duration | Type | |-------------|---------|----------|------| | __sync_auth | Authentication | Session | Essential | | __sync_csrf | Security | Session | Essential | | __sync_locale | Language preference | 1 year | Functionality | | __sync_theme | Theme preference | 1 year | Functionality | | _ga | Google Analytics | 2 years | Analytics | | _gid | Google Analytics | 24 hours | Analytics | | _fbp | Facebook Pixel | 3 months | Marketing | | _gcl_au | Google Ads | 3 months | Marketing |

We work with third-party service providers who may set cookies on your device. These providers include: 4.1 Analytics Providers: • Google Analytics (Google LLC) - Privacy Policy: https://policies.google.com/privacy • Hotjar (Hotjar Ltd) - Privacy Policy: https://www.hotjar.com/legal/policies/privacy/ 4.2 Advertising Partners: • Meta/Facebook (Meta Platforms, Inc.) - Privacy Policy: https://www.facebook.com/privacy/policy/ • Google Ads (Google LLC) - Privacy Policy: https://policies.google.com/privacy • LinkedIn (LinkedIn Corporation) - Privacy Policy: https://www.linkedin.com/legal/privacy-policy 4.3 Payment Processors: • Stripe (Stripe, Inc.) - Privacy Policy: https://stripe.com/privacy These third parties have their own privacy policies governing how they use your information.

You have several options to manage cookies: 5.1 Cookie Consent Banner: When you first visit our website, you'll see a cookie consent banner where you can accept or reject non-essential cookies. 5.2 Browser Settings: Most browsers allow you to: • View cookies stored on your device • Delete individual or all cookies • Block all cookies or only third-party cookies • Set preferences for specific websites Popular browser cookie settings: • Chrome: Settings > Privacy and Security > Cookies • Firefox: Settings > Privacy & Security > Cookies and Site Data • Safari: Preferences > Privacy > Cookies and Website Data • Edge: Settings > Cookies and Site Permissions 5.3 Opt-Out Links: • Google Analytics: https://tools.google.com/dlpage/gaoptout • Facebook: https://www.facebook.com/settings?tab=ads • Google Ads: https://adssettings.google.com 5.4 Do Not Track: Some browsers offer a "Do Not Track" feature. We currently do not respond to DNT signals, but you can use the other methods described above to manage your preferences.

If you disable or delete cookies, please note: Essential Cookies: • You may not be able to log in to your account • Some features may not work properly • You may need to re-enter information on each visit Analytics Cookies: • We won't be able to improve your experience based on usage data • Some personalization features may not work Marketing Cookies: • You may still see ads, but they won't be tailored to your interests • We won't be able to measure the effectiveness of our campaigns We recommend allowing at least essential cookies to ensure the Service works properly.

In addition to cookies, we may use similar technologies: 7.1 Local Storage: Used to store larger amounts of data locally on your device, such as draft content or cached data for faster loading. 7.2 Pixels/Web Beacons: Small transparent images used to track email opens and website visits. Used in marketing emails and on web pages for analytics. 7.3 Device Fingerprinting: We may collect information about your device configuration (screen size, browser version, etc.) for security and fraud prevention purposes. This is not used for advertising. 7.4 SDKs: If you use our mobile applications, software development kits (SDKs) from our partners may collect similar information.

Our use of cookies is governed by our Privacy Policy. The information collected through cookies may include: • IP address (anonymized for analytics) • Browser and device information • Pages visited and actions taken • Referral source • Time and date of visits We do not use cookies to collect sensitive personal information such as financial data or health information. For more information about how we handle your data, please see our Privacy Policy.

We may update this Cookie Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. When we make changes: • We will update the "Last updated" date at the top of this policy • For significant changes, we will notify you through the cookie consent banner • Your continued use of the Service after changes constitutes acceptance We encourage you to review this Cookie Policy periodically.

If you have questions about our use of cookies or this Cookie Policy, please contact us: Sync Marketing Email: privacy@syncmktg.com Website: https://syncmktg.com/contact For specific cookie-related requests: Email: cookies@syncmktg.com